
Yogurt is versatile food that can be enjoyed anytime of the day and there are many types that you can choose from. It is considered a healthy food choice to have in your diet thanks to being an excellent source of calcium, protein and probiotics, which can help improve your gut health.
In recent years there have arisen a number of health trends around yogurt which has been around for at least 7,000 years. One brand that has developed a cult following on TikTok plays off these trends in its name, Coconut Cult, which was inspired by a real cult explains Food & Wine. The brand’s founder, Noah Simon-Waddell, wants his customers to be aware of the dangers of fad dieting.
The company says that the recommended daily serving is just one ounce, roughly two tablespoons, and much more than that isn’t recommended unless you “are in need of a little cleansing.” As Coconut Cult proclaims that its yogurt is “the number one most delicious way to have more number twos.” That is if you can get your hands on it.
Coconut Cult yogurt makes you feel hotter: The secret behind Coconut Cult yogurt
As mentioned, Coconut Cult yogurt has a cult following on TikTok with a plethora of posts talking about how delicious and beneficial this yogurt is, not just to help you get regular number twos, but also that it helps make you “hotter.” Its fans say that the probiotics in yogurt aren’t just good for your gut but also improves your skin helping to make it clearer.
The secret to Coconut Cult yogurts is the probiotics they put into their product. “While traditional pasteurization kills all the good bacteria in yogurt, we lovingly ferment and nurture our precious probiotics instead,” states the company’s website. Their “super-live probiotic coconut yogurt” contains 16 probiotic species which are fed prebiotics like coconut, cacao, and organic fruits.
Why supermarkets can’t keep shelves stocked with Coconut Cult yogurt
A number of health food stores and supermarkets, like Whole Foods, sell Coconut Cult yogurt in 8 oz jars for about $10. However, many people say that they can’t find it on the shelves at their local market, perhaps because of hoarding. One person on TikTok post a video with the title “I have an addiction” in which she shows herself taking advantage of a sale to stockpile jars.
However, you can guarantee yourself a steady supply of Coconut Cult yogurt by subscribing to buy online so that you’ll always have your favorite flavors on hand. However, this option is a little more expensive as a 16 oz jar can cost as much as $39, but subscribers get a 10% discount.
You can bring the costs down a bit more by ordering in bulk but there is a four-jar limit. Still, each jar will still cost you nearly $30. Coconut Cult explains that this includes “the cost of 2-day priority shipping, individual handling by our warehouse staff, frozen gel packs, and shipping coolers to keep it all cold.”

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