The dairy checkoff has partnered with General Mills to launch YoBark, a yogurt-based snack designed to offer families a delicious and nutritious alternative in the growing snacking category. By combining the smooth creaminess of yogurt with the crunchy texture of Nature Valley Granola, YoBark appeals to diverse palates and makes indulging simple.
YoBark is packaged in convenient stand-up pouches in strawberry and honey vanilla flavors and is currently sold at major retailers, including Albertson’s, Safeway, and Walmart. In the coming months, the company plans to expand distribution nationwide.
“Recognizing this trend, we partnered with General Mills and co-funded research to develop product concepts that would appeal to this demographic,” said Chris Urban, vice president of growth platforms and partnerships for DMI.“The lead concept that emerged from our collaboration was YoBark, which received the highest-ranking score in our concept evaluations.”
Image Credit: YoBark
