Functional Lifestyle-Driven Yogurts : Arla yogurt products

These new Arla yogurt products are headed to the UK market as a series of dairy products targeted towards the nutritional and lifestyle preferences of today’s health-minded consumer. The products include the Arla LactoFREE natural yogurt, Arla Skyr Whipped and Arla Protein, which are each targeted towards a specific occasion for shoppers to pick up. The Arla LactoFREE natural yogurt responds to increased calls for lactose-free dairy products, while the Arla Skyr Whipped offers a creamy indulgence and the Arla Protein yogurt pot offers 45-grams of protein.

Associate Category Director Catriona Mantle commented on the new Arla yogurt products saying, “Health and taste are the biggest reasons that shoppers are generally consuming yogurts, but we also know that shoppers aren’t shopping for ‘yogurts’, they’re shopping for specific occasions. We are therefore offering shoppers a choice; whether they’re looking for a yogurt to meet functional needs, big or small serving sizes, or for a particular level of indulgence. Our Arla yogurts portfolio is growing, but we’re not stopping there, as we have exciting plans to come in 2025!”